Be Fit Food

Why Be Fit Food Exists
Be Fit Food’s primary goal is to assist Australians in improving their health through better eating habits. With Australia’s obesity rates increasing and a lack of public education on the effects of diets high in added sugar, sodium, carbs, and large portions, Be Fit Food was founded by Kate Save, an accredited practicing dietitian and exercise physiologist.

Be Fit Food offers programs that provide customers with nutritious food, resources, and dietitian support. These programs aim for healthy, rapid weight loss and sustained maintenance through nutrient-rich, real foods, moving away from reliance on shakes, bars, or detox teas.

Their dietitian-designed recipes induce mild nutritional ketosis, promoting fat burning, satiety, energy, improved sleep, reduced cholesterol, and balanced blood sugar levels.

The Journey of Be Fit Food
As experts in scientific weight loss rather than writing, Be Fit Food’s story is best told through a timeline:

• 2015: Launch of Be Fit Food online from a small shared kitchen.
• Jan 2016: First kitchen opens in Mornington Peninsula.
• May 2016: First retail space opens.
• Aug 2017: Appearance and successful pitch on Shark Tank Australia.
• Oct 2017: Expansion to a commercial kitchen and partnership with a national courier.
• Jun 2018: Delivery begins to NSW, ACT, QLD, & SA.
• Jul 2018: Wins Victorian Telstra Business of the Year.
• Jul 2019: Finalist in 2019 Telstra Business Medium and Making Waves.
• Mar 2020: Ranked #29 in the 2020 AFR Fast Starters.
• Sep 2020: Delivery starts to TAS.
• 2021: Expansion into retail across Australia.
• Nov 2021: Begins delivery to Cairns and Far North Queensland.
• Feb 2022: Wins Telstra Best of Business Award in Victoria for Championing Health.
• May 2023: Kate Save becomes the sole owner of Be Fit Food.
• 2025: Aims for global reach.

About the Founder: Kate Save
Kate Save, CEO and Co-founder of Be Fit Food, is an accredited practicing dietitian and exercise physiologist. With over two decades of experience in weight-loss and weight management, Kate emphasizes a balanced approach to nutrition for health and happiness. She developed Be Fit Food’s unique recipes alongside her team of dietitians, brought to life by skilled chefs.

The Team and Values of Be Fit Food
Be Fit Food is driven by values like passion, embracing change, dedication, resilience, and accountability. Their team’s collective expertise and commitment have been the foundation of their success and growth.