City-wide treasure hunt for music lovers in Sydney 2023

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Calling all music lovers in Sydney! Jack Daniel's latest initiative, Jack Daniel's Music Drop, is here - and it's offering Sydneysiders the chance to collect exclusive content from emerging Aussie artists and win a trip for two to the home of Jack Daniel's in Tennessee.

A first for the Australian market, Jack Daniel's Music Drop is a Web3AR game that reimagines music distribution by enabling fans to collect unreleased music tracks via digital pressings from three Aussie bands - Stand Atlantic, Psychedelic Porn Crumpets and Winston Surfshirt - and add them to a 'digital wallet'.

In a city-wide treasure hunt like no other, the game challenges young adults and music lovers alike to take to the streets throughout the month of April in search of digital 'crates'. These crates will drop sporadically in various locations throughout the city during the month.

Exclusive content, unreleased music tracks and a range of prizes are all up for grabs in these crates - but you'll have to be quick, as crates will disappear over time. Those who play the game will also be entered into a draw to win the trip for two to Tennessee.

Jack Daniel's Music Drop runs until Sunday, 30 April across five Australian cities - Sydney, Melbourne, Brisbane, Adelaide and Perth. Music lovers can find the game here via mobile: https://jackdanielsmusicdrop.com/