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About Ecco NZ Store

Founded by Malcolm and Melanie Rands in 1993, ecostore originated on the Northland coast of New Zealand. As part of a community that established an eco-village in a valley adorned with streams and native forests, the Rands aimed to create a home that was as eco-friendly as their natural surroundings.

The guiding philosophy of ecostore has always been to prioritize people's health by developing hardworking, effective products devoid of harmful or unnecessary chemicals. In 2013, the Rands handed over the reins to the Kraus family. Now under the leadership of Pablo Kraus, the brand aspires to be the world's most trusted and sustainable home and body care company.

Today, ecostore continues to develop, manufacture, and package its range of household cleaners, laundry detergents, body care, skincare, baby care, and oral care products at their Toitū net carbonzero certified factory in Auckland, New Zealand.

For those seeking home, body, and baby care products that are both safer for families and environmentally friendly, ecostore is the right choice. They offer products designed with both efficacy and environmental respect in mind, all created by their world-class research and development team. Their goal is to make the world safer, one person and one home at a time. Will you join their cause?

Kind to the Planet

From the source of their ingredients to their Toitū net carbonzero certified factory and renewable sugar plastic packaging, ecostore adopts environmentally friendly practices at every step. Committed to constant improvement, they aim to save energy, conserve resources, and minimize waste. Their products feature biodegradable plant and mineral-based ingredients over petrochemicals and are compatible with both septic tanks and greywater systems.

Sustainability

For ecostore, sustainability signifies the interconnectedness of all things. Running a sustainable business for them means balancing financial performance with social wealth creation and environmental responsibility. For more details on their sustainability efforts, one can refer to their 2018 Sustainability Report.

Cruelty-Free

Ecostore products proudly display the logo of PETA, the world’s largest animal rights organization. They have signed PETA's statement of assurance, committing not to conduct or commission animal testing on any ingredients, formulations, or finished products, both now and in the future. In China, where some cosmetics are required to be tested on animals, ecostore sells affected body care products online to avoid such testing requirements.

GE/GMO-Free

None of ecostore's plant-based ingredients come from genetically modified crops like corn or soy. Although they oppose GE field trials, they support the ethical laboratory development of GE for medicinal purposes, like insulin production. The enzymes used in their dishwasher powders, dish tablets, and laundry products derive from genetically engineered micro-organisms, a common practice in eco-friendly products due to the insufficient supply of naturally occurring enzymes.