Tag: Digital

Learn how to rethink your brand strategy and get people talking about you with Andre Eikmeier- cofounder VinomofoIn today's hyper-competitive world very few companies can afford to buy growth. Facebook- LinkedIn and Google are becoming more and more expensive. The only way to break-through is to get people talking about you. You need a brand that stands for something- a brand that creates a movement - not just transacting customers. In this 1-hour intensive you'll learn how Andre and his team developed the Vinomofo brand and community. You'll gain tips to create the foundation of a brand strategy that'll create a sense of belonging- get people sharing and referring your products and build a defensible business for the long-term. This webinar is essential information for every business (retail- professional services- agencies- creatives and startups).This event will be facilitated by Rebekah Campbell- cofounder of Zambesi.Book nowWebinar outcomes:Rethink your purpose and develop a strong foundation for your brandUnderstand what drives people to follow a brand. Design a strategy to unite your tribe and create a sense of belonging that generates sustainable growthDefine how people should feel when they interact with your brand and how to bring this to life across your product- customer experience- design- voice- content and marketing materialParticipate as Andre workshops the brand and community strategy with local Sydney businesses just like youAbout Andre EikmeierAndre Eikmeier is cofounder of Vinomofo. When he and his business partner decided to create a new wine retailer from their Adelaide garage- they questioned how they could compete with Woolworths and Coles. They focussed on building a brand that brought community to an underserved audience by established players. Vinomofo has become a $100m business uniting wine lovers all over the world.Can't attend live? Register anyway and we will send you a link to the recording after the event.Other Reboot free webinars that might interest youCreate stand-out content with Chris Wirasinha- cofounder of Pedestrian.tv - Monday 9 November Noon to 1pmTactics for growing your business with Anna Cheng- Growth Marketing Manager at Brighte - Monday 16 November Noon - 1pmThe Reboot seriesThese events are part of City of Sydney's Reboot series. The program aims to help businesses and creatives adapt- innovate and bounce back better. It will focus on digital skills- customer strategy and financial strategy.The program has been created in collaboration with Zambesi- an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.

This year- Sydney Open is going digital- offering you a selection of curated online experiences around the key themes of City- Garden and Home.We invite you to discover your city in new ways with our line-up of free live-streamed talks- never before seen content- self-guided audio tours and more across the Sydney Open website.The full digital program will go live on the Sydney Open website from 7.30pm Friday 6 November.Enjoy a sneak peek below and find out more on our website:Sydney Open online talk seriesBe part of the conversations that matter in our inspiring Sydney Open live-streamed talk series launching 6 November. Hear from a range of diverse voices from across architecture- heritage- design and government and enjoy live Q&As.Find out moreSelf-guided audio toursExplore the city in new ways with our self-guided audio tours. Discover urban gardens- open spaces and significant architecture around the city - all at your own pace!

The racialised narrative surrounding Covid-19 has sparked a surge in racial abuse targeting People of Colour.Whether it's a new poll finding almost one third of Australians blame the Chinese community for the pandemic. Or a study by the Migrant Worker Justice Initiative revealing a quarter of Australia's international students faced racial abuse during the pandemic. Or an Asian Australian Alliance survey collecting more than 500 stories from people of colour of coronavirus-related racial abuse within a few months.People of Colour are experiencing a surge of racially motivated attacks. That's why we're launching regular Resisting Racism workshops to further equip People of Colour with the skills- strategy & community to be powerful changemakers.This free 3 hour interactive online workshop will cover the fundamentals of advocacy for people of colour- including:Campaign strategy: what is a campaign- campaign strategy overview- how to create a winning strategy- difference between strategy & tacticsStrategic communications: messaging- framing- communication frameworksOrganising: building power through peopleDigital: using digital tools to create changeSelf-care techniques to deepen personal resilience to racismParticipants will leave with the foundational tools to change hearts- minds- public policy and corporate behaviour in a moment of increased racial abuse targeting People of Colour.This workshop is free and open to people who identify as First Nations- Black or a Person of Colour.Special thanks to the City of Sydney whose generous support has made these workshops possible.

Learn how to create stand-out content that gets shared and builds community with Chris Wirasinha- cofounder of Pedestrian.tvIn this one-off workshop- you'll learn insights into how to develop content that stands-out- gets shared and creates a deep connection with your community. You'll see how content marketing has changed since the pandemic. This session is suitable for any business who wants to rethink their customer base and attract more traffic to their website.This event will be facilitated by Rebekah Campbell- cofounder of Zambesi.Book nowWebinar outcomes:Create content that gets shared online: understand what will engage- entertain and educate your audience and the three secrets why people shareTechnical essentials: understand what makes an effective headline- what type of images to use where- how to design a video or podcast people will watch - listen to beyond the first 5 secondsHack distribution: learn tactics to use Facebook- Twitter- Instagram and LinkedIn as effective distribution channels for your contentParticipate as Chris workshops content strategy with two Sydney businesses just like you.About Chris WirasinhaChris Wirasinha is cofounder of Pedestrian.tv- Australia's most successful digital content site. Chris and his co-founder launched the company in 2005 and grew it to a media giant recently acquired by Nine Entertainment at a final valuation of $100m. From the outset- Pedestrian.tv produced quality- unique content for a millennial audience. It quickly grew to become Australia's largest youth network- now with more than 7m monthly pageviews and winner of Media Brand of the Year for two consecutive years. Chris and his team tested- iterated- reviewed and improved the content strategy at Pedestrian.tv over thirteen years. They gained insights and developed tactics that enabled Pedestrian.tv to become a distinctive authority- loved by their audience. They cracked virality and wrote the playbook for how to produce content that gets shared on social media. Can't attend live? Register anyway and we will send you a link to the recording after the event.Other Reboot free webinars that might interest youRethink your brand strategy with Andre Eikmeier- cofounder Vinomofo - Monday 2 November Noon to 1pmTactics for growing your business with Anna Cheng- Growth Marketing Manager at Brighte - Monday 16 November Noon - 1pmThe Reboot seriesThese are part of City of Sydney's Reboot series. The program aims to help businesses and creatives adapt- innovate and bounce back better. It will focus on digital skills- customer strategy and financial strategy.The program has been created in collaboration with Zambesi- an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.

Learn the basics of Adobe Photoshop to prepare your own artwork or design that we'll laser cut for you.Led by an experienced facilitator over Zoom- these fun interactive workshops are a great introduction to the popular Adobe Photoshop software. Choose from 2 different workshops to design your own laser cut stamp or artwork.In each workshop you'll be guided through how to prepare your existing image or design using Photoshop. Once you're happy with your final design- we'll laser cut or etch it for you at our Darling Square Library makerspace. You'll receive your design by mail after the workshop to either hang on the wall or stamp with ink or paint.Over the 2-hours- we'll also give you a tour of the makerspace so you can see the laser cutter and 3D printers in action.What you'll learn Basic digital design using Adobe PhotoshopHow to navigate the user interface and import images  Tools including colour manipulation- image correction and filters to prepare your image for laser cutting   Basic laser cutting and 3D printing processesWorkshop format   Interactive workshop using Zoom led by an experienced facilitatorMaximum 10 people - bookings are requiredSuitable for ages 16 and overParticipants under 18 years of age require parental permissionBeginner workshop with no required knowledge Laser cut designsTuesday 27 October- 4pm to 6pmTuesday 24 November- 1pm to 3pmLaser cut stamp designTuesday 10 November- 4pm to 6pmTuesday 8 December- 4pm to 6pmBefore the workshopPlease read your booking confirmation carefully for instructions on how to join the workshop.You'll need to install Zoom and Adobe Photoshop on your own laptop or computer before the workshop and internet connection and an email address to use to send your file. Zoom is free to download and Photoshop is available on a plan or a 7 day free trial from Adobe online.Cost and inclusionsThe workshop cost is $30 per person which includes professional laser cutting of your design on plywood by City of Sydney and postage to your nominated address. Designs are laser cut up to a maximum size of 15cm x 10cm.Facilitator: Albert OngAlbert is a cofounder of Tinkery- an educational electronics supplier and electronics design consultancy. He has a background in mechatronics engineering and biotechnology- with an expertise in human interaction- augmentation and emerging technologies. Albert teaches at the University of Technology- Sydney across a number of faculties- including Engineering and IT- Science- Design- and Transdisciplinary Innovation.Explore other City of Sydney online workshops and events.  

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