Be your own boss - Business skills for creatives 2024

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Last Minute Productions, Music Studio - Redfern Community Centre & Article One Events present Be Your Own Boss - Business Skills for Creatives a free 8-week course.

Week 1 - Introduction

• Course overview - learning outcomes

• Ice breakers - get to know your fellow students

• Establish previous learning / skill levels - dreams & aspirations

• For graduates of previous courses: give feedback & share experiences w/group

• Explore interests / roles for the upcoming 7 weeks

• Q & A

Week 2 - Getting Down To Business

• Business structures - sole trader vs company - pros and cons

• Getting started - apply for an ABN & business name

• Licenses - insurance - copyright vs trademark - legal matters

• Invoicing - bookkeeping / accounting - P&L - tax

• Planning & time management - SMART goals - business plan

• Q & A

• Homework: workshop details for your own business & set goals

Week 3 - You Are Your Brand

• Revision of key points week 2 / Q & A

• Identify your WHY - define your vision / mission - examples

• Know yourself - strengths / weaknesses / passions / skills / core values

• Find your / niche / competitive advantage / audience - authenticity - your story

• Q & A

• Homework: Brainstorm what your brand should be and prepare a short presentation

Week 4 - Marketing Magic

• Revision of key points week 3 / Q & A

• Present your brand to the class and receive feedback

• Marketing basics - strategy vs tactics

• A research-based approach - who is your customer & how can they find you?

• Know your industry / competition / opportunities & the power of networking

• Content marketing - social media - email - SEO - podcasts - print

• Effective marketing collateral - create your own or outsource - resources

• Class exercise: in small groups, choose marketing tactics for our graduation event

• Homework: Develop a marketing strategy outline for the event and create collateral

Week 5 - Social Media advertising

• Revision of key points week 4 / Q & A

• Presentation of your marketing strategy outline

• Intro to Meta Business Suite & Ads Manager

• Create an ad campaign - objective - audiences - track results

• Vote on marketing tactics for graduation event - finalise collateral - start ad campaign

• Q & A

• Homework: execute your marketing strategy for the graduation event

Week 6 & 7 - Event prep

• Revision of key points week 5 / Q & A

• Review campaign results - amend / edit / schedule if needed

• Final prep for the graduation event

• Q & A

Week 8 - Graduation event

• Execute & manage the event in collaboration with performers, venue staff etc

• Debrief, feedback and final thoughts.